That’s what I learned on a recent tour of Lane Press. Print still has a pulse!
Take that Kindle, Nook, Skiff, and all the rest. You know who you are.
Magazines have a special place in my heart. As I’ve watched technology pound them like a tsunami, washing hard-earned careers away with it, I’ve been concerned.
A wise editor told me years ago not to worry, there will always be a place for print media. As I’ve sat self-consciously flipping pages at doctors’ offices, airports, and pools – everyone else silently poking away at their iPhones and laptops and tablets – I’ve had my doubts.
So, I couldn’t have been happier this summer, standing inside the bustling South Burlington, Vt., printing company that churns out more than 100,000 copies of University of Mary Washington Magazine a year, along with hundreds of other publications.
As our guide whisked the rest of the group through the plant, babbling about binding and batches and gutters and leading, I stood very still.
I wanted to soak it all in – the metallic scent of ink in the air; the huge rounds of paper that look more like steamroller wheels; the whirr of Lane’s giant presses, printing page after beautiful page.
I took a deep breath and … finally … let myself believe.
Years from now, maybe I will still find those glossy surprises inside my mailbox each month. Maybe I will still save my place not by clicking a mouse but by folding a corner of an actual page in The Atlantic, Smithsonian, Vogue, House Beautiful, Us, and all of my favorites.
Maybe – just maybe – print will survive.
Six reasons I like reading magazines in print rather than online:
- No pop-up ads to dodge.
- No power packs, batteries, outlets, or charge needed.
- No worries about breaking an expensive machine.
- You can touch – and sometimes smell (think perfume inserts) – them.
- No pressure to comment on – or “Like” – the material immediately.
- They’re fun to look at while waiting in line at the grocery store.