Social@UMW: A Social Media User’s Group

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Last year, I had a revelation – if we really wanted to be effective at social media on a university level, we needed to talk to each other. Not just a quick “hey” in the hallway or passing “how are you,” but real, honest discussions about the big stuff – strategy, goals, and challenges. This wasn’t my idea. In fact, social media user’s groups have been cropping up at campuses all over the country in recent years. We needed a forum where staff from across campus could come together to brainstorm ideas, learn best practices, and serve as a support network to each other. The solution for us was Social@UMW. Here are our takeaways from the process: Make sure you can articulate the reason(s) and purpose for the group. For us, it was providing a space for brainstorming, sharing best practices, and providing support. Do your homework – I talked with colleagues at other institutions in Virginia and D.C. (thanks, Georgetown and William & Mary) to learn about how they structured … [Read more...]

University Relations. What does that mean?

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The name of our office – UREL for short – means different things, depending on who you are. If you are an outsider to the University of Mary Washington, we relate to you on various levels and through various means: Facebook, billboards, a magazine, admissions materials, the web, a Great Lives program, press releases, the Philharmonic, media advisories, or sponsorship of an event. If you are part of the Mary Washington community, we are in a relationship with you. We provide information via all of the above means, but also through EagleEye, digital signage, emails, posters, videos, etc. We also strive to meet all your communication needs – publicizing your conference, attracting prospective students, pitching your stories to the media, designing the commencement program, drawing people to campus, and promoting your programs. You can remember us because we are a: Unifying Resource for Enlightening and Lauding This blog is for you. We are in the PR business but we don’t do a … [Read more...]