All design work is done on a Mac platform. Though our primary layout program is Adobe InDesign, we also use Photoshop, Illustrator, Acrobat Professional, and QuarkXpress.
Your art and text files may be uploaded through our online Creative Services Work Request, emailed to Kathy Johnson at email@example.com, or physically sent on a CD-ROM. (Please do not send floppy disks or ZIP disks.)
Submit your text as unformatted Microsoft Word files. This is the only format we choose to accept because there is too much room for error with other word processing programs.
LOGOS, TYPE TREATMENTS & OTHER ART
If you are submitting logos or text art, we prefer that you send a vector-based file (see vector vs. raster below for a primer of the differences between the two file types), which is made up of line art. There are many vector based programs available, such as CorelDRAW, Adobe Illustrator, and Macromedia Freehand. Unless you’re sending Illustrator files (version 10 or earlier), please save your files in .EPS (Encapsulated PostScript) format.
PHOTOS & DIGITAL IMAGES
Submit your photos and digital images as .tif, .eps or .jpg. We require all raster-based files to be 300dpi (Dots Per Inch). If you save your images at 72dpi or lower we cannot use the file and we cannot extract images from Word files.
VECTOR VS. RASTER (or BITMAP): There are two kinds of computer graphics – vector (composed of paths) and raster (composed of pixels).
Vector graphics use mathematical relationships between points and the paths connecting them to describe an image. Vector graphics are composed of paths.
A raster image uses a grid of individual pixels where each pixel can be a different color or shade. Raster images are composed of pixels.
The image to the left below is representative of a vector graphicand the image to the right is representative of a raster image. They are shown at four times actual size to exaggerate the fact that the edges of a raster image become jagged as it is scaled up: