Let the Tweeting Commence!

Though other universities have been incorporating social media into graduation ceremonies for years, 2014 marked the first year that the social media stars aligned at University of Mary Washington’s Commencement. We wanted to establish a dedicated hashtag for UMW Commencement – we went with #UMW2014 – and promote “live tweeting” on the Jumbotron prior to the undergraduate ceremony. Our goals and overall strategy: engagement of parents and students prior to the ceremony generation of user generated content to populate our Commencement website in the future engagement of family members and alumni who couldn’t be present for the ceremony itself This year was in effect a pilot project for us. We had very little funding available and very little time to pull our plans together. We also had to negotiate between several different offices at every juncture. After researching companies and talking with our colleagues at other institutions, we settled on TweetWall. We … [Read more...]